![]() In both, actors are seen talking to the camera, mourning the death of their fictional loved one and regretting how they had passed before being able to enjoy the chain's food. The "Don't Die Before You Try It" campaign consisted of two 30-second commercials. We're still in that work mode - continuously trying to improve the brand as much as we can." So we understand that we've done a lot, and we also understand there's still a lot to do. So right now our priority is making sure that our operations and the stores are running really well so franchises continue to want to open up stores. We still have a lot of stores to open," co-founder Arman Oganesyan told QSR Magazine. "To be here now, it's pretty incredible, but I think we also realize that we still have a lot of work to do. In May 2022, Dave's Hot Chicken reported that it had more than 700 restaurants in development. QSR Magazine went one step further, suggesting Dave's Hot Chicken might be the fastest-growing franchise in the history of the restaurant industry.Īs breakneck as the ride has been, don't for a second think that the company has any plans to slow things down. The chicken restaurant's sky-rocketing success led foodservice research firm Technomic to label it the fastest-growing restaurant in America. "After meeting the founders and hearing their story, I jumped at the opportunity to invest." In 2021, one of the most famous men on earth, a guy by the name of Drake, came on board with a minority stake in the chicken chain. "I tried the food, and it was amazing," the rapper said via Restaurant Business Online. ![]() ![]() Just when you thought the investing team's pedigree couldn't get any better - it did. Jackson and NFL star turned television host Michael Strahan. Other investors joining at that time included A-list actor Samuel L. It looks like an absolutely killer concept that we believe has national potential." It didn't stop with those four, however. "We fell in love with this business because of the food," Phelps told Nation's Restaurant News. The aforementioned investment group included Wetzel's Pretzels co-founder Bill Phelps, former California First Lady Maria Shriver, movie producer John Davis, and Tom Werner, chairman and part owner of the Boston Red Sox. We take multi-unit fast food or fast casual operators that have opened and operated those kinds of restaurants in the market." It's also picking phenomenal franchisees. ![]() "It's about having the right team in place that knows how to grow and scale a business with great operations and discipline. "The benefit I have is I can look at the Blaze Pizza model," Phelps told Franchise Times. ![]() The CEO took the lessons he learned from these previous ventures and used them to help Dave's Hot Chicken grow at an unparalleled rate. Phelps was also among the investors in Blaze Pizza, which now boasts more than 300 locations itself. As CEO, Phelps grew the chain to 350 stores before leaving to join Dave's Hot Chicken. That company would become Wetzel's Pretzels. During his time there, he and co-worker Rick Wetzel developed a business plan for their own pretzel chain. In the 1990s, Phelps worked for the food manufacturing conglomerate Nestlé. Phelps came aboard as an investor in the company in 2019 and was simultaneously named CEO. ![]()
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